Essentially the shoebox was his customer database. I will make a point though, he does now use a computer based customer database, but the point is that by capturing the customer's details and maintaining that contact, he now does approximately $12 million a year in sales. By getting the customer to give you their details, you can than maintain that contact Buy Email Database and build rapport and eventually you should be able to convince them to buy.
My computer training business is no different. When I started out five years ago, I had absolutely no customers and I didn't have any contacts either in North Queensland, Buy Email Database Australia. I have built my customer database now to about 6,000 solid contacts through our traditional Brick's and Mortar business. These contacts allow me to Buy Email Database maintain contact with them through newsletters, emails, offers etc.
Having this customer base ensures that even when my advertising doesn't work, and sometimes it doesn't, I can still attract business by marketing to my existing customers. Internet Buy Email Database Marketers will call these types of sales, back-end sales but all in all it is about selling products to yours customers that will satisfy their needs. Does A Customer Database Need To Be Expensive? Absolutely not!