Ask for email addresses as part of the checkout process Keep existing customers separate from your general population so you can target them with customer retention campaigns With all of these tactics, be sure to make clear that the email addresses mailing list will be used for future mailings. Sending unwanted messages not only wastes your time and resources, it harms your image in the eyes of your target audience. It is so important to build an email list if you are in business.
This is the greatest asset in your business. If you chose to sell on your business at a later point, it is your email list that a business mailing list owner will be buying from you in terms of goodwill. Even if you choose to hold on to your business, having a list makes it so much simpler to create profits in your business because you are selling your products or services to people who have chosen to put their hand up and join your list.
Most business owners focus on bringing in new subscribers and yes, that is good practice but also try to keep your current subscribers. Here are five mailing list ways to do that. Design something that you can give away for free - You got them onto your list by using a giveaway, keep them there the same way. Keep creating new lead magnets that you can also share with the subscribers already on your list.