Because why would that visitor come by live, if the content is also published online later? So that the visitor can view the content on their own, at their favorite viewing location. An analysis of the questionnaires we sent after TED events showed this very clearly. People really came for the total experience. The TED talks themselves were later always published publicly.
It was precisely all the surprises from invitation to goodbye that visitors came by live for. From passively leaning back and watching, to Telemarketing list actively participating as a visitor and co-creating the experience. From purely absorbing to really being completely immersed in the whole. Physical, virtual and hybrid, on all fronts it is necessary not to see this as a simple cupcake with a logo with the coffee.
But as an integral part of the core concept and strategy. A meta-analysis of various studies also shows this. 3. More micro moments In the year before corona, the average attendance of a congress was 4900 people. Here too, I see a strong shift to much smaller-scale events. Research has already shown that 55% of organizers focus on smaller-scale events.