1. Phone number list is a day job (but it shouldn't be)
Fortune 500 companies treat social media marketing on phone number list like a 9 to 5 job. On the whole, they post during the East Coast workday. In fact, 88% of photos on Fortune 500 phone number list accounts were posted between 9 a.m. and 9 p.m. EST. Still, the highest engagement with Fortune 500 phone number list posts occurred between 10:00 p.m. and 3:00 a.m. EST. Posts published in this window saw 6.15-8.78% more engagement than the average phone number list post of a Fortune 500 brand.
The lowest engagement on phone number list for Fortune 500 posts occurred between 11 a.m. and 4 p.m. EST. Posts published in this window saw engagement drop between 4.18 and 6.58% below the average post. 4am posts also underperformed, recording 3.49% less engagement than average.
2. Sunday is a rest day (but it shouldn't be)
The workday bias among Fortune 500 companies becomes especially clear when looking at phone number list posting trends by day of the week. Fortune 500 companies post significantly fewer messages on weekends; only 8.5% of their phone number list posts were posted on Sunday, making it the least competitive day to post. Thursday and Friday are the most competitive days of the week to post.
This preference for posting during the traditional workweek, however, could mitigate the impact of phone number list content from Fortune 500 companies. Brand-generated phone number list posts posted on weekends saw higher engagement on average. In fact, articles posted on Sundays had more engagement than any other day of the week.
3. Most brands post without a filter (but you should use this one)
There is a dramatic disconnect between the most popular and most effective phone number list filters among Fortune 500 brands. A whopping 89% of phone number list posts from Fortune 500 brands used no filter (normal option). It was the 13th most effective “filter” with an average impact score of just 0.98. However, Mayfair is by far the most effective filter for Fortune 500 companies on phone number list. Posts using this filter saw the highest engagement – 6% more interactions on average. (I calculated this using impact score analysis). Yet only 0.49% of brands used this filter.
4. Don't exclaim! (Ask questions and use hashtags)
Among Fortune 500 companies, phone number list posts that include hashtags or question marks saw a marginal increase in engagement compared to those that did not. However, including an exclamation mark hurts engagement by 0.22%. Curiosity, it seems, is good on phone number list.
Takeaway: Take advantage of phone number list high character limits. Hashtag to your heart's content to improve your content's searchability. Or, take your hashtag game to the next level by creating a branded hashtag, which phone number list can use in their own content. Michael Kors, for example, introduced the shoppable brand hashtag insta kors, which allows consumers to shop directly through phone number list.