We are seeing a wave of premium program launches. The reason premium loyalty programs are growing in popularity is that members want the benefits offered Industry Email List by programs like Amazon Prime and are willing to pay for it. In a consumer survey last year, 62% of respondents said they would consider joining a paid rewards program if their favorite retailer offered one. This number was even higher among millennials, with 75% of 18-24 year olds and 77% of Industry Email List 25-34 year olds saying they would consider joining a paid rewards program. Almost half (47%) said rewards in paid programs are better than rewards in free programs. PowerUp Rewards premium loyalty p
The new PowerUp Rewards Elite Pro subscription costs $29.99 per year (double what players pay for Pro), but it offers members additional benefits including free Industry Email List two-day shipping, $50 in exclusive monthly offers and discounts on used games and software. . The Industry Email List decision to introduce the new tier this year was based on feedback from rewarded members who wanted to earn more points and then enjoy more rewards. The success and the evolution of this program demonstrates that PowerUp Rewards members see value in paying a fee for their status in the program.
For gamers willing to pay up front, the brand incentivizes spending and encourages loyalty. 6. Emotional loyalty is essential Forrester recently published research Industry Email List that concludes that emotion is one of the most powerful single drivers of loyalty. This means companies need to invest in measurement frameworks that help better understand what actions and emotions they need to elicit across touchpoints to engender true loyalty. Forrester's survey of Industry Email List loyalty marketers found that most are still fine-tuning their programs to build and nurture relationships with consumers,