In recent years, short content products have grown rapidly and become the darling of various companies. So what is the reason for its rise? How will it develop in the future? Get, Chaos University, Douyin and Kuaishou, these high-profile products in recent years, have extracted a common feature - short content. Video, audio, text... Any information carrier is full of excellent short content products. In addition to short content products that have emerged in recent years, there are also some mature long content products that incorporate short content elements, such as QQ Music's climax song selection, Tencent A selection of favorite content of the video.
Why has short content become the darling of various companies, and what is the real reason for the rise of this information acquisition method? 01 The rise of short content 1. Efficiency of information communication job title email list Learning is a typical scenario where the result is more important than the process (only common phenomena are discussed). The deep-rooted test-taking thinking is not only reflected in the stage of studying in school, but also in the workplace. The appeal behind every study is to better solve the problem. Practical problems in life and work, resulting in very strong thinking. "Learn python crawler in seven days" and "Master data analysis in one week" in the market. If it is not limited by facts, there may be "as long as you pay for it, it will be done right away."
It is the satisfaction of the user's result thinking. Therefore, when the content is homogeneous, that is, the solution to the core demands is the same, the efficiency of users' acquisition of these content is extremely important. Get and Chaos University both clarify a point of view or knowledge in a short period of time. In addition to the fragmentation trend of time, it is a great improvement in the efficiency of information acquisition. In fact, everyone is growing, but the speed is different. It is the difference in the efficiency of information acquisition, and when the short content remains homogeneous with the long content, it is a better solution to improve efficiency. Length is relative, not a fixed standard. Fan Deng Reading is also a popular knowledge platform in recent years.
The explanation of each book is up to an hour, which is far longer than the knowledge platforms we are familiar with such as Get and Chaos University. So is Fan Deng Reading a short content? Calculation, the length of Fan Deng’s lecture content is compared with the content of a book, so it is in the case of maintaining the homogeneity of the original book (it may be more likely to be described as “close to homogeneity to the greatest extent”). To be more precise), compressing the time to read a book to one hour, the efficiency improvement is huge,
which means that the user's problem is solved more deeply. The improvement of efficiency is based on the key premise of the same demand. I started to use learning as an example: learning is a typical scenario of focusing on results and less on process (only talking about general phenomena), emphasizing general phenomena. Users have specificity, and each user is different. We just try to classify them according to various dimensions as much as possible. For learning users, people who think about exams are a common phenomenon. In addition, there are still many people who pay attention to the learning process. users expect to get more from it, so for such users, short content cannot be satisfied, and long content is the solution.